WIKETT.COM

BRAND/WEB/ASSETS/LOGO/2D ANIMATION
MAY 2020 (no longer live)
Project Overview
Our small but talented team at Jonar Systems was tasked with creating a strong brand identity for headless software accounting app, Wikett. As the sole designer, I created a logo, responsive website (font, colours, layout, assets, icons), custom isometric illustrations, feature animation, corresponding social media assets and a Facebook ad campaign. All of aspects of the design were styled to reflect the automated features and simple nature of the software itself. Design guidelines required that branding be tied to parent company, Paragon ERP. This was achieved through colour and font selection, with the final goal of creating a minimal, clean and youthful brand image.
Wikett homepage and mobile
Logo Design
The Wikett logo was designed with the software's functionality in mind.  Wikett acts as a connection point between a user's accounting software and their Amazon store, refreshing data automatically from one to the other. I decided to experiment with the "refresh" imagery, indicating that Wikett creates a constant flow of new data.
Animation
It was important to the team that the visual branding of Wikett be sleek, modern and minimal. The design needed to represent the nature of the product itself, while simultaneously appealing to a wide range of audiences. This was achieved through modern and up-to-date assets, clean, eye-catching visuals and minimal visual noise across the site. I created the isometric header animation as a visual feature, illustrating the flow of data between the user and their accounting software/online store. The subtle floating animation (not shown) of a hovering laptop and twirling data packages pulls the user's attention inward.
Simple is best
The final product site for Wikett was a single page (plus contact page) site containing all the necessary product information and marketing points. The team wanted to keep it minimal and clear for potential customers, providing all the information quickly, succinctly and in one place. This was achieved through illustrated cards, clearly defined sections and a rotating carousel of feature cards to minimize clutter and information overload.
Wikett homepage sections and contact page
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